Job: Marketing Associate II

Jobing Description

Description

IDEXX Laboratories, Inc. is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and build more economically successful practices. IDEXX is also a worldwide leader in providing diagnostic tests and information for livestock and poultry and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX Laboratories employs more than 4,900 people and offers products to customers in over 100 countries.

Support selected programs, projects and products by becoming fully involved in the daily operation of one or more product lines. Develop and execute of tactical marketing programs and sales projects.

PRIMARY DUTIES AND RESPONSIBILITIES:

Participate in new product launch teams, supporting a variety of product development and commercial activities.

Create new marketing programs.

Support and lead product requirements/issue definition and resolution, through participation in cross-functional teams.

Execution of tactical programs/projects through cross-functional leadership.

Tracking, administering, and analyzing selected marketing programs and metrics.

Support training and communication through participation in cross-functional teams, issuing program updates, monitoring and maintaining the web board, and other methods.

Manage literature revisions and assist in the development of new literature pieces.

Assist in the management of trade show preparation and presence.

Conduct comprehensive market analysis with emphasis on pricing, competition and service portfolios to gain market insight, improve profitability and identify future revenue potential in certain markets or segments.

Develop and implement qualitative and quantitative market research in order to evaluate and improve customer satisfaction, increase customer loyalty and to strengthen the market position.

Product or program training to customer support and sales representatives.

Analysis and tactical implementation of customer communication.

Other duties as assigned.

Qualifications

EDUCATION:

Bachelor s Degree (business, marketing or science).

MBA a plus.

EXPERIENCE: 2 - 4 plus years of related experience. Prior email or electronic marketing experience strongly preferred.

REQUIRED SKILLS AND ABILITIES:

Project Leadership.

Demonstrated initiative and drive with ability to work independently.

Strong Attention to detail.

Ability to prioritize and manage multiple projects.

Strong written and oral communication skills.

Strong analytical and organizational skills.

Team leader and team player.

Ability to anticipate and resolve issues.

MS office applications with advanced knowledge of spreadsheet and database software preferred.

Ability to interact with multiple levels of management and various functional departments and externally with customers.

PHYSICAL DEMANDS:

Travel required.

Computer use.

WORK ENVIRONMENT: Normal office environment.

No unsolicited Employment Agency resumes are accepted.

EOE/M/F/D/V